L'Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.

Mythic Oil

The Mythic Oil Huile Originale has argan oil, a precious oil extracted from the legendary Moroccan argan tree. Argan oil has been used for centuries leaving hair soft and shiny. Its lightweight and fluid texture is ideal for detangling after cleansing, and it adds radiance before or after blow-drying.

Serie Expert

The L’Oréal Professionnel Serie Expert Volumetry range is the answer to your flat hair despair. With a root-lifting effect, the Volumetry range deeply cleanses hair of product build-up and oil and adds body and texture without weighing it down.


The intense thickening range immediately helps hair look denser and lifted. It helps improve the look of the hair fibre density and is ideal for use on fine hair. Try our complete kits today to make your hair feel thicker and healthier.


SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and haircolor). The system consists of 3 components, the first 2 being used in salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.


Style your hair to perfection with the L’Oréal Professionnel Tecni ART products, designed for a range of different styling needs. Whether you need to add shine with the Tecni ART Shower Shine, or create showstopping and long-lasting curls with the Tecni ART Pli Shaper, there is a wide array of products to help you perfect your look.